Online Resource Centre

Students and lecturers are further supported by online resources which include:

Student resources: 

Case Insight videos

Author audio podcasts

Multiple choice questions

Flashcard glossaries

Employability guidance and marketing careers insights

Internet activities

Research insights

Web links

Library of video links


Instructor Resources: 

VLE content

PowerPoint Slides

Test bank

Essay questions

Tutorial activities

Marketing Resource Bank

Pointers on answering discussion questions

Figures and tables from the book

Transcripts to accompany the Case Insight videos

The Dashboard is also avaliable for this title.


Marketing   |   Fourth Edition   |   Paul Baines, Chris Fill and Sara Rosengren   |   December 2016   |   768 pages   |   Paperback   |   ISBN: 9780198748533