Marketing newsletters


August Marketing Newsletter

As the start of the next academic year draws ever closer, we bring you highlights from the world of marketing that you can use in your teaching. This month we bring you articles on Amazon's advertising, B2B sales practices, segmentation stereotyping, and more. 

Keep your teaching up-to-date and bring the subject to life by using these additional resources. To make life easier for you, our authors have suggested which chapter from the new edition of Marketing to refer to when using the resource.

What else does Marketing have to offer? This newsletter also includes a ‘spotlight on supporting resources section'; each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find more information on Podcasts.


Marketing news and views from around the globe

What's new this month:

  • Amazon is not only changing retailing, it is changing advertising. Use with Chapter 10 (Principles of Marketing Communications) and Chapter 12 (Digital and Social Media Marketing) to discuss how marketing communications are changing.
  • When might segmentation be stereotyping? Do you remember Yorkie and ‘not for girls’? What was the outcome? Use this resource in conjunction with Chapter 6 (Marketing and Segmentation).
  • How is the rise in big data marketing analytics changing the nature of B2B sales practices? Use in conjunction with Chapter 16 (Business-to-Business).
  • How can you innovate in a mature category? Japanese fast-fashion brand Uniqlo introduces vending machines to sell t-shirts and jackets. Use with Chapter 8 (New Proposition Development and Innovation) and Chapter 14 (Channels, Supply Chains, and Retailing).
  • Understand the value circle, an established principle, through a new lens. Use in conjunction with Chapter 1 (Marketing Principles and Practice) and Chapter 5 (Marketing Strategy).
  • The use and abuse of marketing in parts of the grocery sector reflects questionable strategies. Use with Chapter 1 (Marketing Principles and Practice) and Chapter 18 (Marketing, Society, Sustainability and Ethics).

Author audio podcasts

Written with students in mind, the authors have provided audio podcasts summarizing the key learning objectives for each chapter. These short clips have been created to help students revise and understand the content of each chapter. Examples of the author podcasts can be seen below:

You and your students can listen either via your computer or by downloading the files to your portable MP3 player. These and 14 other author podcasts can be accessed via our Online Resource Centre, along with a wealth of other supporting materials.




July Marketing Newsletter

Welcome to the seventh instalment of the marketing newsletter. What’s happening in the world of marketing? This month we bring you articles on fake news, 'ecosystem' brands, the Museum of Failure, and more. Keep your teaching up-to-date and bring the subject to life by using these additional resources. To make life easier for you, our authors have suggested which chapter from the new edition of Marketing to refer to when using the resource. Jump to a section: 

What else does Marketing have to offer? This newsletter also includes a ‘spotlight on supporting resources section'; each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find more information on Case Insights.


Marketing news and views from around the globe

What's new this month:

  • What would you do if your brand’s adverts appeared on fake news or hate speech websites? See Vodafone’s approach here. Use this resource with Chapter 18 (Marketing, Society, Sustainability, and Ethics).
  • Digitalisation is enabling new pricing practices not only online, but also offline. Use to discuss pricing with Chapter 9 (Price and Customer Value) and/or retailing with Chapter 14 (Channels, Supply Chains, and Retailing).  
  • Design-led customer experience is having a big marketing impact. Coordinate this material with Chapter 3 (Marketing Research and Customer Insight), Chapter 5 (Marketing Strategy), and Chapter 8 (New Proposition Development and Innovation).
  • The development of ‘ecosystem’ brands such as Amazon and Google may have the greatest potential for future growth. Use with Chapter 13 (Branding Decisions).
  • See how embracing failure leads to success in marketing by visiting the Museum of Failure in Helsingborg, Sweden. Use this resource with Chapters 8 (New Proposition Development and Innovation) and 17 (Not-for-Profit and Social Marketing).
  • What is the use of the CMO?Use with Chapter 1 (Marketing Principles and Practices) and/or Chapter 5 (Market Strategy). 

Case Insights

Helping students to turn theory into practice are Marketing's Case Insight resources. New to the fourth edition are 11 contemporary, varied, and engaging Case Insight videos that accompany each chapter. Some of the new Case Insights can be seen below:

These and 15 other Case Insight videos can be accessed via our Online Resource Centre, along with a wealth of other supporting materials. 




June Marketing Newsletter

We know that as marketing is a fast-moving and dynamic subject, finding good and up-to-date examples to bring the subject to life for students can be challenging. In this newsletter we bring you resources to supplement your teaching. To make life easier for you, our authors have suggested which chapter from the new edition of Marketing  to refer to when using the resource.

What else does Marketing have to offer? This newsletter also includes a ‘spotlight on supporting resources section'; each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find more information on student revision .


Marketing news and views from around the globe


What's new this month:


Student revision

These self-marking questions give your students instant feedback, and provide page references to the textbook to help them focus on areas which need further study. The questions are designed to reinforce their understanding of marketing through frequent and cumulative revision and to assist with independent self-study.

See the multiple choice questions for Chapter 18 (Marketing, Society, Sustainability, and Ethics) below.

All the multiple choice questions can be found on the Online Resource Centre




May Marketing Newsletter

How easy do you find it introducing new examples in your teaching? In this newsletter we bring you up-to-the-minute resources to supplement your teaching. Did you know that M&S have launched a brand new logo? Read more about this and the other suggested resources below. To make life easier for you, our authors have suggested which chapter from the new edition of Marketing to refer to when using the resource.


What else does Marketing have to offer? This newsletter also includes a ‘spotlight on supporting resources section'; each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find more information on essay questions.


Marketing news and views from around the globe


What's new this month:

  • British retail giant, Marks and Spencer (M&S), launches a brand new logo and campaign ‘Spend it well’ to try and counter the decline in its clothing sales but will it work? Use with Chapter 11 (Configuring the Marketing Communications Mix)
  • Not to be mixed… Uber and behavioural economics. Read with Chapter 2 (Consumer Buyer Behaviour)
  • Supply Chain Management is evolving. This paper contains an up-to-date account of the developments in supply chain management. Read in conjunction with Chapter 14 (Channels, Supply Chains and Retailing).
  • How will we shop in the future? Use as background reading for a discussion on changing consumer buying behaviors, (Chapter 2) or channels, supply chains and retailing (Chapter 14)
  • Saudi Arabia launched its Vision 2030 plan in April 2016. How can political marketing be used to enhance the success of the vision? Use this resource with Chapter 17 (Not-for-Profit and Social Marketing)
  • How does linear bias affect making marketing decisions? Use with Chapter 3 (Marketing Research and Customer Insights) or Chapter 5 (Marketing Strategy)

Essay questions

Have you seen the essay questions available on our online resource centre? For lecturer use only, we provide five essay questions per chapter, including answer guidance for each question. You can set your students these essay questions to complete and discuss in seminars. 

See the essay questions available for Chapter 2 (Consumer Buying Behaviour) below.



 

April Marketing Newsletter

Welcome to the fourth instalment of the marketing newsletter. What’s happening in the world of marketing? This month we bring you articles on Nike’s success, B2B marketing, Amazon Echo, and more. Keep your teaching up-to-date and bring the subject to life by using these additional resources. 

This newsletter also includes a ‘spotlight on supporting resources section', each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find you more information on the Marketing Resource Bank.


Marketing news and views from around the globe


What's new this month:


Marketing Resource Bank

A suite of marketing tools and video clips accompanied by detailed teaching notes, including examples of viral marketing, online games, and TV advertisements, provides a diverse collection of practical examples to illustrate key theories in each chapter. See the resources available for Chapter 14 below.

MRB 14.1: Red Bull FlugTag  
MRB 14.2: Boswells Department Store



March Marketing Newsletter

Our regular newsletters are an easy way to keep up-to-date with recent developments in the world of marketing that you can use in your teaching. This month we bring you articles on H&M's future developments, big data, McDonald's home delivery plans, and more. So that you can make the best use of them in your teaching, we’ve suggested which chapter from the new edition of Marketing to refer to.

This newsletter also includes a ‘spotlight on supporting resources section', each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find you more information on PowerPoint slides.



 Marketing news and views from around the globe 

What's new this month:

  • What will be H&M’s next move? Swedish fast fashion giant H&M Group has confirmed it will launch “one or two” new brands in 2017, use the models in Chapter 5 (Marketing Strategy) to try to predict the future of the brand.
  • One of the big questions on the table for brand marketers is what to do with Big Data. Big Data only matters if it’s better data. Use this resource in conjunction with Chapter 2 (Consumer Buying Behaviour), Chapter 3 (Marketing Research and Customer Insight), and Chapter 12 (Digital and Social Media Marketing).
  • McDonald’s plans home delivery in the UK. Will it work? Use with resource with Chapter 14 (Channels, Supply Chains, and Retailing).
  • Does the boardroom understand marketing? A disconcertingly high 52% of senior marketing professionals think c-level executives don't fully understand marketing. Use this article with Chapter 1 (Marketing Principles and Practice).
  • Mark Ritson on segmentation and targeting. This resource can be used with Chapter 6 (Market Segmentation and Positioning).
  • Can loyalty exist in the grocery sector? Discuss this question and article with your students and use Chapter 14 (Channels, Supply Chains, and Retailing) or Chapter 15 (Services and Relationship Marketing) to draw on theory.
  • Finally, congratulations to Marketing co-author Sara Rosengren, who has recently been promoted to Professor of Marketing at Stockholm School of Economics

 Powerpoint slides 

Making lecturers' lives easier, Marketing's accompanying PowerPoint slides can be found on the Online Resource Centre. New to the fourth edition are 18 engaging, detailed and customizable presentations ready for lectures that accompany each chapter. Here are some of the details contained in the slides:

  • Each presentation starts with a 'Learning Outcomes' slide, outlining in detail what students can expect to have learned by the end of the presentation.
  • Case studies are presented for each chapter, providing a practical hook with which to draw students' attention to the theory.
  • Figures contained in the textbook are used, smoothly linking and integrating material from the textbook into th presentations.
  • All slides are fully customizable, allowing you to tailor your presentation according to your preferences and needs.


February Marketing Newsletter 

Welcome to the February Marketing newsletter. What’s happening in the world of marketing? This month we bring you articles on the 4Ps, politcal merchandise, the internet of things, and more. Keep your teaching up-to-date and bring the subject to life by using these additional resources.

This newsletter also includes a ‘spotlight on supporting resources section', each month will highlight a different pedagogical feature that will help your students to put theory into practice. This month you can find you more information on author audio podcasts. 

We hope that you find this a useful service and would love to hear about the brand examples and marketing news that you use to support your teaching. You can submit a link or resource to be included in the next newsletter by contacting us here.



 Marketing news and views from around the globe 

What's new this month:


 Author podcasts

Written with students in mind, the authors have provided audio podcasts summarizing the key learning objectives for each chapter. These short clips have been created to help students revise and understand the content of each chapter. Examples of the author podcasts can be seen below:

You can listen either via your computer or by downloading the files to your portable MP3 player. These and 14 other author podcasts can be accessed via our Online Resource Centre, along with a wealth of other supporting materials.



January Marketing Newsletter

he theories. The relevance. The reality. Marketing, Fourth Edition is the most complete package of book and online resources that explain and illustrate how marketing really works. 

We know that as marketing is a fast-moving and dynamic subject, finding good and up-to-date examples to bring the subject to life for students can be challenging.  That’s why we are launching a monthly service whereby authors Paul Baines, Chris Fill and Sara Rosengren provide you with additional resources for your marketing teaching. 

The newsletter also includes a ‘spotlight on supporting resources’ section that each month will highlight a different pedagogical feature that will help your students to put theory into practice.

We hope that you find this a useful service and would love to hear about the brand examples and marketing news you using to support your teaching. You can submit a link or resource to be included in the next newsletter by contacting us here.


 Marketing news and views from around the globe 

  • Marketing has moved through several eras or age: the age of function, the age of emotion and the age of ideology. Now we are in the age of the audience. Use this article with Chapters 1 (Principles of Marketing), 10 (Marketing C
  • ommunications), 11 (MC Mix), and 13 (Branding).
  • As British Airways replaces free snacks with M&S products on its short haul services the question arises, will charging economy class passengers for in-flight food damage perceptions of the brand? Use this resource to support Chapters 5 (Marketing Strategy), 6 (Market Segmentation), 13 (Branding), 15 (Services and Relationship Marketing), and 18 (Marketing Society, Sustainability and Ethics).
  • This helpful article, which includes several videos, explores the importance of customer experience and putting the customer at the heart of a business. Use this resource to support Chapters 1 (Marketing Principles), 5 (Marketing Strategy), 13, (Branding), and 15 (Services and Relationship Marketing).
  • Price wars are erupting, but do customers notice and respond as expected? Use this resource with Chapters 2 (Consumer Buyer Behaviour), and 9 (Price and Customer Value).
  • Ad blocking, how will that affect the future of advertising? The Institute of Practitioners in Advertising discusses ad blocking in two podcasts, Part 1 and Part 2.  Use this resource in conjunction with Chapters X and X.
  • Social media influencers are becoming increasingly popular, but do you know how much money they make? To find out, read Celebrities’ endorsement earnings on social media. This resource can be used with Chapter 10’s (10.2) Personal Influencers Market Insight

 Case Insights

Helping students to turn theory into practice are Marketing's Case Insight resources. New to the fourth edition are 11 contemporary, varied, and engaging Case Insight videos that accompany each chapter. Some of the new Case Insights can be seen below:

These and 15 other Case Insight videos can be accessed via our Online Resource Centre, along with a wealth of other supporting materials.



Marketing   |   Fourth Edition   |   Paul Baines, Chris Fill and Sara Rosengren   |   December 2016   |   768 pages   |   Paperback   |   ISBN: 9780198748533