The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works. The new edition of Marketing is here, and you can find out everything you need to know about the book on the pages below!
- Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues.
- The connection between marketing theory and practice is made explicit throughout, with integrated examples and market insights, featuring companies such as Porsche, Facebook, and L'Oreal.
- Chapter opening case insights, enhanced by online video interviews with marketing specialists from the companies features, pose real-life marketing dilemmas and show students first-hand how marketing practitioners approach real-world problems.
- Accompanied by the most extensive online support package available, including tips and information on skills, as well as a variety of internet activities and multiple-choice questions for students, and test bank of multiple choice and assessment questions for lecturers.
Marketing | Fourth Edition | Paul Baines, Chris Fill and Sara Rosengren | December 2016 | 768 pages | Paperback | ISBN: 9780198748533