Video message from Peter Buckley
The authors of International Business introduce new terminology in order to explain the way that business is changing in the modern world. Peter Buckley explains and contextualizes the idea of the Global Factory Framework.
- The Global Factory Framework
The global factory is a structure through which multinational enterprises integrate their global strategies through a combination of innovation, distribution and production of both goods and services. The framework emphasizes the fact that products and services produced by multinational organizations may not be owned or controlled by one single firm at any one time, but activities are controlled by a global system. This framework helps students understand international business theories in a global context.