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IB Challenges

IB Challenges are features that follow the opening case studies, which focus on real, applied, and relevant challenges confronted by firms and invite students to devise their own solutions to them. Take a look at the examples below:

Example one: Apple: Managing complexity across firms and borders
Example two: Starbucks struggles in Italy and Israel
Example three: Culture on Film?

Case Study examples

There are three different types of case studies that can be found throughout International Business: opening cases at the start of chapters to add context, short IB Insights to tie in relevant examples to the texts, and longer closing cases to wrap up the chapter and prompt discussion. 

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